SALT: A group collaboration — Visit project website »
This project was part of an assignment in which three other designers and I had to create an identity for ourselves as a group. Our shared love for process and comedy became apparent throughout our work as our identity progressed. Decisions were based upon themes within bodies of work we’d all had a share in, eventually leading us to a niche we all felt reflected us as a group and as individuals.
Since most of the roles were shared in equal parts, all work produced was one of a shared mentality. Therefore I can’t claim to have been the sole creator of the work showcased for this project. However I feel that pieces were the ones in which I had the most influence – particularly as the photographs were set up in my personal study (one of the sources of inspiration for our colour identity).
The website was recently redone to better reflect our identity and give the layout clarity in order to promote the work within. All work can be found at salt.lilula.co.uk. The other designers who partook in this collaboration can be found at their respective websites: Christopher Chatburn, Sophie Colverson and Lee Churn.
